André Balazs is Selling The Raleigh Hotel in Miami

And in case you're wondering...Yes, we are talking about the same Standard brand that made international headlines last month at its New York location by encouraging guests to strut their stuff in front of their floor-to-ceiling-glass guestroom windows. It's also the same young chain that favors flirty marketing gimmicks, like selling Quiksilver-brand bikinis and board shorts in poolside vending machines to spark a social buzz at the pool.