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Take a Recess from the Recession: Morgans Hotel Group Confirms Economic Recession

November 18, 2008| By:Mary Winston Nicklin

The DelanoAs if we couldn't figure it out on our own, Morgans Hotel Group has launched an aggressive marketing and advertising campaign to tell us that yes, indeed, there is a recession. Duh, dudes.

"This campaign is aimed at reminding our customers that the best way to deal with something unpleasant -- whether it's a recession or something else -- is with defiance and optimism," said Scott Williams, Morgans Chief Marketing Officer. "We've chosen strong language to make this point; and, although it may take some people off guard, it's what a lot of our customers are thinking right now."

There's more:

The campaign begins with the attention-getting headline "F@*% the Recession" and introduces the concept of turning a negative into a positive with RecessIsOn.

Reminding folks about the recession will no doubt inspire them to check into a Morgans hotel like the Delano in South Beach (pictured at right). For more info, check out their website.


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