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Where Will Virgin Hotels Open Its First Property?

October 6, 2010 By:Mary Winston Nicklin

Virgin Galactic tourist spaceship"Fancy getting into bed with Virgin?" taunts the official website for Virgin Hotels. Our reply: "Hell yeah! When and where will the first Virgin Hotel open?" There's been lots of talk about the latest venture from Sir Richard Branson. And as Bloomberg reports, the Virgin Group Ltd. plans to spend $500 million with its latest launch: a four-star chain of hotels called Virgin Hotels. Catering to "high income, well-educated, metropolitan 'creative class' customers," the new company is looking for hotel sites in North American cities like NYC, San Fran, Miami, Boson, and LA-LA land before expanding internationally. The South Florida Business Journal explains that Virgin "wants to acquire hotels, partner with existing hotel owners or act as a third-party manager" for "150- to 400-room urban properties that can be transformed to four-star hotels."

Pictured: Virgin Galactic's tourist spaceship for cruising outer space in style...


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