Quantcast Take a Recess from the Recession: Morgans Hotel Group Confirms Economic Recession | Five Star Alliance

Take a Recess from the Recession: Morgans Hotel Group Confirms Economic Recession

November 18, 2008 By:Mary Winston Nicklin

The DelanoAs if we couldn't figure it out on our own, Morgans Hotel Group has launched an aggressive marketing and advertising campaign to tell us that yes, indeed, there is a recession. Duh, dudes.

"This campaign is aimed at reminding our customers that the best way to deal with something unpleasant -- whether it's a recession or something else -- is with defiance and optimism," said Scott Williams, Morgans Chief Marketing Officer. "We've chosen strong language to make this point; and, although it may take some people off guard, it's what a lot of our customers are thinking right now."

There's more:

The campaign begins with the attention-getting headline "F@*% the Recession" and introduces the concept of turning a negative into a positive with RecessIsOn.

Reminding folks about the recession will no doubt inspire them to check into a Morgans hotel like the Delano in South Beach (pictured at right). For more info, check out their website.


Related Hotels

Castle Hotel and Spa

Tarrytown, United States

Situated on sprawling hilltop acres overlooking the Hudson River, the main tower of Castle Hotel & Spa forms the highest point in Westchester County. Castle Hotel & Spa is a medieval-style structure that was meticulously... more >>

Style:
Classic Luxury
Rating:

CopperWynd Resort and Club

Fountain Hills, United States

CopperWynd Resort and Club, a boutique Arizona resort property is nestled high on a mountain ridge above Scottsdale, Arizona offering breathtaking views of the Arizona Sonoran Desert and mountain vistas. The enchanting... more >>

Style:
Classic Luxury
Rating:

Rusty Parrot Lodge And Spa

Jackson, United States

The Rusty Parrot Lodge and Spa offers the finest in Jackson Hole lodging. Our attentive, courteous staff is ready to help you make the most of the luxurious amenities that await at the Lodge, including the acclaimed Wild Sage... more >>

Style:
Classic Luxury
Rating:

Opus Hotel Vancouver

Vancouver, Canada

More than somewhere to stay, OPUS Vancouver is somewhere to be. With striking design, personality plus, and a fabulous location in the heart of hip Yaletown in downtown Vancouver, the boutique hotel appeals to savvy travelers who... more >>

Style:
Classic Luxury
Rating:

Wentworth Mansion

Charleston, United States

Welcome to the Wentworth Mansion. To step through the doors is to step into a world of refinement where the work of artisans encompasses you, and unlocks the secrets of a long time past, a gentler time, when refinement and grace... more >>

Style:
Boutique/Design
Rating: