Opening Soon: The W Hotel Austin

In just a matter of days W will be planting its flag in the decidedly cool Austin scene. To be sure, the hotel will have a trendy Living Room, Munchie Boxes in-room, and W's signature Whatever/Whenever service. Here's how the brand's (whimsical) corporate marketers describe this "Austin Power": "Setting the stage for contemporary luxury and cool stylings, W Austin headlines the vibrant Second Street. In a city sizzling with hot music and buzzing with high tech, unleash your inner soul man, rock god or indie hipster in our paean to power pop." Sound like fun? Get a dose of cosmopolitan cool starting December 12, 2010. HotelChatter's found rates of $209 a night for December 16- just after the official opening. (Fully pre-paid, plus Internet costs $14.95 a day.)