Quantcast Hilton Launches Denizen Hotels: A New Luxury Brand for an Economic Crisis? | Five Star Alliance

Hilton Launches Denizen Hotels: A New Luxury Brand for an Economic Crisis?

March 11, 2009 By:Mary Winston Nicklin

Just as the global economic outlook worsens, Hilton Hotels announces the launch of a new luxury brand for the "globally conscious modern travelers of the world." We've seen a slew of "Stimulus Packages" and "Recession Specials" at hotels across the country, hoping to jack up their falling occupancy rates. But hotel launches? While we're suffering from the "AIG effect" and travelers shun conspicuous consumption? Travel guru Peter Greenberg has a few thoughts on this:
Hilton seems to be positioning Denizens Hotels toward both business and leisure travelers, with properties expected to open in major destination cities—everywhere from Abu Dhabi to Washington, DC. Will a new hotel chain concept boost Hilton’s bottom line or could it prove an expensive flop in uncertain times? For Hilton, the move seems to be reaching out toward a slightly younger, financially solvent, clientele. Hilton’s other luxury brands includes the Waldorf Astoria Collection and Conrad Hotels & Resorts, which may suffer from a perception of stuffiness among 30- and 40-something travelers. The Denizen Hotels seem to be focused on a slightly younger set, with heavy emphasis on both technology and sustainability. Hilton tapped Ross Klein, the former president of W hotels, to head up the brand.
Thoughts, dear reader?

Related Hotels

Castle Hotel and Spa

Tarrytown, United States

Situated on sprawling hilltop acres overlooking the Hudson River, the main tower of Castle Hotel & Spa forms the highest point in Westchester County. Castle Hotel & Spa is a medieval-style structure that was meticulously... more >>

Style:
Classic Luxury
Rating:

CopperWynd Resort and Club

Fountain Hills, United States

CopperWynd Resort and Club, a boutique Arizona resort property is nestled high on a mountain ridge above Scottsdale, Arizona offering breathtaking views of the Arizona Sonoran Desert and mountain vistas. The enchanting... more >>

Style:
Classic Luxury
Rating:

Rusty Parrot Lodge And Spa

Jackson, United States

The Rusty Parrot Lodge and Spa offers the finest in Jackson Hole lodging. Our attentive, courteous staff is ready to help you make the most of the luxurious amenities that await at the Lodge, including the acclaimed Wild Sage... more >>

Style:
Classic Luxury
Rating:

Opus Hotel Vancouver

Vancouver, Canada

More than somewhere to stay, OPUS Vancouver is somewhere to be. With striking design, personality plus, and a fabulous location in the heart of hip Yaletown in downtown Vancouver, the boutique hotel appeals to savvy travelers who... more >>

Style:
Classic Luxury
Rating:

Wentworth Mansion

Charleston, United States

Welcome to the Wentworth Mansion. To step through the doors is to step into a world of refinement where the work of artisans encompasses you, and unlocks the secrets of a long time past, a gentler time, when refinement and grace... more >>

Style:
Boutique/Design
Rating: