W New York Union Square Renovations Revealed

Jena Tesse Fox recently wrote for our sister publication, Luxury Travel Advisor, about the renovations at The W New York - Union Square:

Heads up, New Yorkers! The W New York - Union Square has unveiled the results of a major renovation project. The transformation is part of the W brand's plan to renovate more than 11 of its properties across North America, and includes a full re-design of the hotel's 270 guestrooms and top suites, W Living Room, Todd English's Olives New York, and destination bar Lilium by Gerber Group (previously Underbar). The renovation also preserves original design details of the landmark 1911 Beaux Arts building, including its turn-of-the century Great Room with 23-foot high gilded ceilings and grand windows, which was restored late last year.

The W Living Room:  The new design of the W Union Square Living Room, by New York based design firm Krause + Sawyer, is good for for conducting business by day and unwinding by night. A black steel communal table, equipped with inlay plugs for chargers, encourages guests to mix and mingle while staying connected.

The Guest Rooms + Suites: Each of the hotel's 270 remodeled guest rooms and suites are anchored by a sculptural headboard representing an abstract view of Union Square. Silver window coverings are brightly stitched together with silk fabric mimicking a man's tie, while wall coverings in a soft, sophisticated "Park Avenue" white are contrasted with a bohemian metallic blue. Cool touch: The Extreme WOW Suite (the W brand's take on the Presidential Suite) is equipped with state-of-the-art audio and video capabilities including wall units that can easily interchange from dining room table to space for a DJ booth.

Lilium and Olives New York:  The hotel's renovation also includes the re-design of its destination bar Lilium, as well as a complete renovation of Todd English's Olives New York restaurant. Lilium, the hotel's subterranean nightspot, sits beneath the hotel's façade. Key features of the 1,600 square foot interior include a twisted metal ceiling that cascades down the walls and complements the sculptural black steel lilies, created by metal artist Scot Brown. At Olives, the expanded bar, now located in the center of the space, creates a vibrant hub in the heart of the restaurant while new seating choices include u-shaped banquettes, an elevated chef's table or a nine-seat raw bar along the signature open kitchen. For more information, visit www.whotels.com/unionsquare.

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