Respecting and Protecting Your Data


Dear Travelers,

Five Star Alliance has always been committed to maintain the highest standards for our customers and we wanted to advise you that we have updated our Privacy Policy and the associated Terms to be in compliance with the new European Legislation known as "GDPR".

We are being as clear and transparent as possible in issuing these revised policies. You can find detailed information regarding the data we collect, why we collect it and how we protect it on our Privacy Policy page and the Five Star Alliance Terms & Conditions. We've also spelled out the highlights in the sections below. The bottom line is that any data that you provide to us will not be used or shared in anyway that you do not expressly accept.

We took necessary steps to be fully compliant with the General Data Protection Regulation ("GDPR") before May 25th, 2018. When you visit our site to complete a booking, subscribe to one of our services, or provide us with identifying data we will ask for your explicit consent to these policies.

If at anytime you wish to have your personal data deleted and or receive a copy of your personal data you can submit a Subject Access Request (SAR) to privacy (at)

If you have questions, concerns, or if you do not agree to use Five Star Alliance services under our updated Privacy Policy and Terms, please contact us by email or send a message to Five Star Alliance, 1050 Connecticut Ave NW #65462, Washington, DC 20036, United States of America. You can also call us at +1-703-836-0692 or +44-0-808-234-1624 (toll free in the United Kingdom).


The Five Star Alliance Team


May 2018


This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you're happy with any changes. By using our website, you're agreeing to be bound by this Policy.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you contact us about our hotels and services, to make a travel reservation, subscribing to one of our newsletters.

What type of information is collected from you?

The personal information we collect could possibly include your name, address, email address, IP address, and information regarding what website pages are accessed and when. If you make a purchase with us, your card information is NOT held by us, it is transmitted directly to the hotel property for processing of any possible credit/debit card transactions.

How is your information used?

We may use your information to:
book and reserve travel;
contact you and/or travel providers in response to specific travel plans;
ask for your feedback or comments on the services we provide;
process entries into a promotion;
inform you of changes to our services;
and send communications that you have requested in regards to travel, campaigns, offers, and promotions related to the goods and services we provide.

Five Star Alliance reviews personal information retention periods on a regular basis. Legally we are required to hold some types of information to fulfill statutory obligations. Your personal information will be held on our systems as long as required or relevant for the activity, or as long as is set in any relevant contract you hold with Five Star Alliance. You can make a request for the information that we are required to hold by emailing us or sending a message to Five Star Alliance, 1050 Connecticut Ave NW #65462, Washington, DC 20036, United States of America. You can also call us at +1-703-836-0692 or +44-0-808-234-1624 (toll free in the United Kingdom).

Who has access to your information?

We will not sell or rent your information to third parties nor will we share your information with third parties for marketing purposes unless you've expressly opted-in with that vendor.

In the event of a business restructuring or reorganization, or if we are required by law to disclose your personal information to comply with or enforce a legal obligation, your personal information may be transferred to a third party. In the event of any of the above, we will take steps to ensure your privacy rights continue to be protected. 

Third Party Service Providers working on behalf of Five Star Alliance: Your information may be passed from us to third party service providers, agent subcontractors, and other associated organizations for the purposes of providing services to you on our behalf (for example to process and secure your hotel reservation). However, when third party service providers are utilized, Five Star Alliance discloses only the necessary personal information required to deliver the service, and we have a contract in place that requires third party service providers to keep your information secure, and not to use it for their own direct marketing purposes. Please be reassured that we will not provide your personal information to third parties beyond Five Star Alliance to be used for third party direct marketing purposes, unless you have requested us to provide your information, or if Five Star Alliance is required to do so by law.

For Third Party Providers working in association with Five Star Alliance: We work with third party providers to offer you additional travel-related services as well as luxury products. When you purchase one of these goods or services, the relevant third party provider will use your personal information to carry out obligations related to any contracts you have entered into with them. In certain cases, the third party will be a data controller of your information, therefore we advise you to read their Privacy Policy. These third party product providers will share your information with Five Star Alliance, which will be used in accordance with this Privacy Policy.

When you are using our secure online travel booking pages, your reservation and any payment is processed by a third party payment processor designated by that travel supplier. These processors specialize in the secure capture and processing of all credit/debit card transactions. Please contact Five Star Alliance if you have any questions regarding secure transactions.

Your choices

You have a choice to decide whether or not you want to receive information from Five Star Alliance. If you make a hotel reservation or make a direct request for more information from us, we will contact you for that purpose only. If you no longer want to receive direct marketing communications from us about luxury hotels and travel services, then you can unsubscribe completely or select your choices by checking the relevant boxes situated on the form on which we your information is collected. You can also visit this link to unsubscribe at anytime.

Without prior consent from you, Five Star Alliance will not contact you for marketing purposes by email, mail, phone or text message if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by emailing us or sending a message to Five Star Alliance, 1050 Connecticut Ave NW #65462, Washington, DC 20036, United States of America. You can also call us at +1-703-836-0692 or +44-0-808-234-1624 (toll free in the United Kingdom).

Access or update your information

The accuracy of your information is important to us. We’re always working on ways to make it easier for you to review, update, or remove the information that we hold about you. In the meantime, you can email us or write to us at Five Star Alliance, 1050 Connecticut Ave NW #65462, Washington, DC 20036, United States of America. Alternatively, you can telephone +1-703-836-0692 or +44-0-808-234-1624 (toll free in the United Kingdom).

You have the right to ask for a copy of the information Five Star Alliance holds about you.

Security precautions to protect the misuse, loss, or altering of your information

When you provide Five Star Alliance with personal information, we take steps to make sure it is handled securely. Sensitive personal information (such as credit or debit card details) is encrypted and protected with 128 Bit encryption software on SSL. A lock icon will be displayed in your web browser when you are on a secure page. You can click here to learn more about Five Star Alliance and our SSL/TLS Certificate.

Non-sensitive details, such as your IP address, are transmitted normally via the Internet, which cannot be guaranteed to be 100% secure. As a result, though Five Star Alliance strives to protect your personal details both internally and with our partners, we cannot guarantee the security of information transmitted to us by you, and in doing so, you provide the information at your own risk. Once your information has been received, we strive to ensure its security on our systems and work hard to protect all data. 

Use of 'cookies'

Like many other websites, the Five Star Alliance website utilizes cookies. 'Cookies' are small amounts of information sent to your computer by an organization, then stored on your hard drive, making that website recognize you each time you visit. The statistical data collected regarding your browsing patterns and actions are not used to identify you as an individual, but used as a way to help us improve our website and provide you with a personalized experience.

You can switch off cookies by updating your browser preferences. Flash cookies or HTML5 may be used to collect and store information and various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, click here. Please note, some functionalities or features on our website may be lost as a result of turning off cookies.

Advertisers may collect data about your online browsing activity and use it to show you targeted ads (a process known as "behavioral advertising"). You can prevent certain companies from showing you targeted ads by submitting opt-outs here. Again, opting-out will only prevent targeted ads so you may continue to see generic (non-targeted ads) from these companies after you opt-out. You may opt in to behaviorally targeted ads anytime by deleting your browser's cookies.

Google AdWords offers remarketing services and you can opt out by visiting Google's Ads Preferences Manager.

Visit NAI to opt out of any third-party vendor's use of cookies by visiting The NAI opt-out page is provided as a convenience to the public.


Your personal information may be analyzed by us to create a profile of your interests so that we can present you with relevant information and offers. Information about you available from external sources may be used to help us do this effectively. Your personal information may also be used to detect and reduce fraud and/or credit risk. Again, we will not contact you unless you have expressly subscribed, opted-in, or requested information and offers.

Links to other websites

Five Star Alliance may contain links to websites run by outside organizations. Our privacy policy and terms only apply to our website, so we encourage you to consult privacy statements on the other websites you visit. Even if accessed from our website, Five Star Alliance is not responsible for the privacy policies and practices of other sites. Additionally, if you reached the Five Star Alliance website from a third party website, we are not liable for the privacy policies and practices employed by the owners and operators of the third party website that recommended you visit our website.

International transfer of your information

As part of the services offered to you through this website, the information which you provide to us will be transferred outside the European Union (“EU”). One example of when this might happen is because some of our servers, or the servers for our third party partners, are located in a country outside of the EU. These countries may not have similar data protection laws. By visiting our website and submitting your data, you’re agreeing to this transfer, storing or processing. If or when your information is transferred outside of the EU, we take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services, your information will be recorded and transferred outside the EU in order to provide you with our services.

Underage use

We are thoughtful to protect the privacy of minors and those aged 18 or under. If you are aged 18 or under‚ please get your parent/guardian's permission prior to providing us with any detailed personal information.

Continual review of this Policy

We keep this Policy under regular review. This current Policy and this corresponding page was last updated in May 2018.


Legal information:

Company name: Five Star Alliance

Registered mailing address: Five Star Alliance, 1050 Connecticut Ave NW #65462, Washington, DC 20036, United States of America

IATA number: 09590486


See also:

Five Star Alliance Privacy Policy

Five Star Alliance Terms