The point of the peninsula, which faces Hong Kong island, is probably the best known part of Kowloon (literally translated as 'nine dragons') - one of the four parts that comprise the Hong Kong area. Kowloon houses the Hong Kong Cultural Centre - most museums are located in this centre and it offers a good alternative when you need a change from the shops, animal markets and clairvoyants in the shopping areas of 'Tsim Sha Tsui' and 'Nathan Road'. The Promenade, in East Tsim Sha Tsui, is a great place to just walk and enjoy wonderful views of Victoria Harbour, particularly at night. Kowloon is one big melting pot of streets crawling with shops and tourists, covered up under a spell of neon at night, and the Five Star Alliance has distiguished a few luxury hotels that are conveniently located to explore its offerings.