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W Hotels Joins the Fray in Dubai

March 15, 2006 By:Mary Winston Nicklin

Will the Dubai building boom go bust? As hyped in the press, W Hotels has recently announced its plans to bring its signature, stylish brand to the Middle East. W will open its 350-room luxury hotel in 2008 as part of the Festival City Project: a massive "City within a City" with "Riviera-style scenery and lush green landscapes… and iconic towers and luxury hotels." And it's touted as "the Middle East's largest, privately funded mixed-use real estate development." The W seems its centerpiece, to be designed by a renowned architect and packed full of the W brand signatures like loft suites, open "Living Room," and Bliss spa. Can the booming hotel and resort landscape of Dubai become as packed as the Vegas Strip? Related Articles: The Lobby, "W Comes to Dubai" Luxist, "W Hotels Heads to Dubai" CNN Money, "W Hotels Arrives on Shores of Dubai, the Global Brand's First Location in the Middle East" TravelPost Insider, "W Hotels Plan 2008 Dubai Opening"

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