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L'Orologio Firenze

Florence , Italy

93 Excellent 561 Reviews
Contemporary hotel offering accommodations with watch-inspired details, breakfast room with Basilica views, lounge bar, fitness center, and event spaces. Steps from the Duomo and Ponte Vecchio.
Exclusive Five Star
Alliance Perks

SAVE $275+
  • Gift
  • Breakfast Daily
  • €45 F&B Credit
  • VIP Status
  • WiFi
  • Upgrade

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L'Orologio Firenze
Overlooking Santa Maria Novella, L'Orologio Firenze is a luxury hotel in the heart of Florence. Inspired by the world of Haute Horlogerie, the contemporary hotel has themed decor with each floor of the hotel playing homage to maison of wristwatches: Rolex, Vacheron, Constantin, and Patek Philippe. The hotel's 55 rooms have have marble bathrooms with mahogany details and door handles the shape of watch hands, sink taps inspired by the winding crowns of watches, and original watch-themed paintings. There are wood floors, high-tech amenities, and mahogany furniture upholstered in leather, velvet, and fine fabrics.

On the fourth floor, guests can visit the breakfast room with views of the Basilica. While the Lounge Bar on the ground floor is open for cocktails and light meals.

Within the hotel there is a fitness area and meeting room, making it ideal for business and leisure travelers.

Exclusive Perks at L'Orologio Firenze

Gift, Breakfast, €45 F&B Credit and More in Florence

SAVE $275+

L’Orologio Firenze overlooks Santa Maria Novella, one of the most beautiful squares of Florence, in the true center of town and just a few minutes from the Duomo, Ponte Vecchio and the main shopping streets. A contemporary boutique hotel with a themed décor inspired by the magical world of Haute Horlogerie.

Guests making reservations through Five Star Alliance under the "Five Star Signature Package" or "Five Star Signature Suites & Villas" or "Best Available Rate" will also receive the following amenities:

  • Gift
  • Breakfast Daily
  • €45 F&B Credit
  • VIP Status
  • WiFi
  • Upgrade
  • Early Check-in
  • Late Check-out
Terms and Conditions
Reservations must be made through Five Star Alliance under the “5 Star Signature Package" or "Best Available Rate." A €45 food and beverage credit is included, once per room, per stay. A welcome bottle of Prosecco and seasonal fruits bowl are included. A 10% off BAR rates is included. Upgrade, early check-in and late check-out are subject to availability at time of check-in and departure.

Hotel Address:
  • L'Orologio Firenze
  • Piazza Santa Maria Novella, 24
  • Florence,
  • Italy
  • Florence:

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Location Summary
Situated in the center of Florence, L'Orologio Firenze overlooks the ancient square of Santa Maria Novella. The property is a short walk from the Duomo and Ponte Vecchio.

Directions to Hotel
By car from Firenze Amerigo Vespucci Airport: Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). At the end of Viale Redi, take Viale Belfiore and cross it to take Via Guido Monaco, which is across it to the left after the traffic light. Turn left onto Viale Strozzi and continue on Viale Lavagnini. Turn right onto Via Santa Caterina D'Alessandria which becomes Via Nazionale. Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella. Guests may park their car in front of the hotel while unloading luggage.
Child Programs
Babysitting services upon request.
Recommended Rooms
The Junior Suite is inspired by the vintage Vacheron Constantin and Rolex watches. Overlooking traditional Florentine courtyards, there's a large bedroom, separate living room with desk and sofa, and marble bathroom.

Guest Review Highlights

Verified Reviews
Hotel Amenities
  • - Banquets & Meetings
    - Business Center
    - Meeting Space
    - Fine Dining Nearby
    - Fitness Center
    - High Speed Internet
    - Pets Allowed
Available Activities
  • - Dining
    - Shopping
    - Theatre & Museums
    - Winery Tours