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The Setai Hotel San Diego is Now Called Sè San Diego
December 24, 2008By: Mary Winston Nicklin
Se Hotel San DiegoFor the record, the hotly-anticipated Setai San Diego has changed its name. Since the Setai Miami is currently owned by Lehman Brothers (d'oh!), the partners involved in the S.D. property thought a name-change was in order:

The developers believe the meaning of the Chinese word Sè – colour, look, quality; expression, sensuality and physical attraction - better represents the level of design, art and experience that will be unique to the San Diego property and long-term vision of the company.


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