Opening in Spring 2006, the centrally-located Knoxville hotel will be Intercontinental’s fifth Hotel Indigo. (Other locations include Chicago, Atlanta, Nashville and Dallas.) The 126-room, seven-storey property will be a conversion from an independent hotel, featuring artwork and furniture that change seasonally. What is the brand Hotel Indigo? It is billed as a brand developed for conversions, to rejuvenate properties that “aren’t reaching their full potential, but are poised for success post conversion.” Hmmm, sounds a little sketchy. But Intercontinental further explains that this “lifestyle boutique hotel defined a new category of hotels targeting the needs of consumers who are ‘trading up’ to affordable luxury and service, but still seek value and style.” The Knoxville Hotel Indigo will feature plush bedding, whitewashed wood furniture, spa-style showers, hardwood floors, wireless internet, personalized service, and fitness studio. Sounds swell. But has anyone actually stayed in a Hotel Indigo—who can provide some insight?
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