We go gaga over all things Philippe Starck. Hong Kong's sexy boutique, Jia, LA's Mondrian (oozing all of that Cali style), Miami's hotspot The Delano, and BA's extraordinary Faena Hotel and Universe. The award-winning celebrity designer has knocked our socks off with pretty much every one of his creations. And now the rumor on the street is that the master has been chosen by SBE Hotel Group to create a signature look for an unnamed luxury boutique brand scheduled to debut in 2008. The deets? Apparently, Starck signed a 15 year, exclusive contract, which will open its first hotel in SoCal, where the Beverly Hills Le Meridien is now. Other hotels in NY, Miami and the Carib will follow-- mostly all conversions. The contract also stipulates the design of nine restaurants and lounges, the first of which will open in Brentwood in May. Bring it on! (This is the father of the whole boutique category we're talking about!)