No joke. Starwood has just announced an exclusive launch party for their aloft hotel brand with a "3-D computer generated property inside a virtual world." Preview the virtual aloft hotel in Second Life, the "virtual online world where trendsetters are flocking to exchange ideas, egos and virtual property using "avatars," or highly-customized 3D representations of themselves." Starwood's touting it as a "groundbreaking event," and Ben Folds will appear live at the virtual aloft to play brand new tracks from his upcoming release, supersunnyspeedgraphic, the lp, due in stores October 24th. To attend the big bash, send an e-mail to frontdesk at virtualaloft.com and request a "VIP invitation." The launch party will take place on October 19th, from 7-9pm EDT. You can also check out the development and building progress for aloft on their blog.
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