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The Five Star Alliance Team

Five Star Alliance was co-founded by longtime friends and colleagues, and our team's expertise is built upon successful experience in both the travel and Internet industries. Our passion is to provide the world's best luxury hotel booking service, and to offer unparalleled value to the world's finest luxury hotels.

Cal Simmons Cal Simmons is one of the most trusted, recognized and successful travel experts in North America. Cal founded and managed Cal Simmons Travel in 1972, which he grew over 25 years into one of the top travel agencies in the country. Cal has been a frequent speaker at travel industry events, and he has served on the advisory boards of several airlines, hotel companies and a rental car agency.

Eric Koefoot Eric Koefoot has almost 20 years of business experience since graduating from the Massachusetts Institute of Technology with an engineering degree and an MBA. Most recently he was Vice President of Sales for Washingtonpost.Newsweek Interactive (WPNI), the Interactive Division of the WashingtonPost Company which publishes the award winning washingtonpost.com and newsweek.com. Prior positions include CFO of WPNI, President of PrimeSource Consulting, Manager at Deloitte & Touche Consulting, and Finance Manager at Ford Motor Company.

Chris Schroeder Chris Schroeder is an MBA graduate of Harvard University. Most recently, he was President & CEO of Washingtonpost.Newsweek Interactive. Prior to leading WPNI, he was President of Legi-Slate, a divison of the Washington Post Company, Treasurer of the Washington Post Company, and an investment banker at Thayer Capital and Goldman Sachs.

Jay Ashton Jay Ashton graduated from Williams College and received his MBA from the Darden Graduate School of Business Administration. Most recently, Jay managed web development at Epinions.com (now Shopping.com), the Internet's largest comparison shopping site. Previously, Jay led the development of one of Japan's first major e-commerce portals, and helped US Internet companies enter the Japanese market through his role at Tokyo-based Digital Garage.