Hoteliers: Five Star Alliance Works for You

If your hotel is already featured by Five Star Alliance and listed on our web site, learn more about how to increase your sales.

How Five Star Alliance Operates

» Five Star Alliance is an IATAN Endorsed Travel Agency.
» We make reservations through the Global Distribution System (Apollo/Galileo)
» We have our own Pseudo City Code as well as an available restricted rate code.
» We allow all hotels to manage all rates, policies and inventory (in real-time with the GDS).
» We never charge or bill our clients - we simply pass reservations directly to hotels.
» Hotel descriptions and photos are maintained by our editorial staff and come from the GDS. (To update your property information, see below.)

The Challenge for Luxury Hotels

» Has your online marketing team struggled with the emphasis of price over quality?
» Do you have low-season occupancy that is not being sold?
» Is your luxury property being displayed on web sites that do not portray it in the best light?
» Are resellers creating price disparity issues?
» Are you not able to reach your key demographic when you need to?
» Are you reaching the demographic that will build your business for the long term?

The Five Star Alliance Advantage

» We focus 100% on luxury hotels.
» We offer the most comprehensive collection of luxury properties on the Internet.
» We reach the highest, most targeted demographic of affluent travelers.
» We are a new source of clients for hotels.
» We allow hotels to control rates, policies and inventory.
» We can promote special offers and packages to help sell low-periods.
» We promote hotels in multiple, exclusive editorial channels, including our blog and newsletter.
» Our exclusive surveys provide direct access to the affluent traveler.

Five Star Alliance puts to work for you an experienced team of travel and Internet industry executives with over 25 years experience in the travel business and with companies such as the Washington Post, Navigant, Deloitte, Ford Motor and Salomon Brothers. Our Chairman, Cal Simmons, is a 25 year veteran of the travel industry.

Becoming a Partner or Featured Hotel

Five Star Alliance is seeking partners who understand the power of online marketing and promotion, and who are looking to develop a closer working relationship with our organization.

Partner hotels benefit from increased exposure on our web site and our various supporting publications, including our exclusive online newsletter and our luxury travel web log, The Informed Traveler. Most importantly, partner hotels receive a measurable increase in bookings.

Our program is exclusive. We limit the number of participating properties in each city so that our partners will truly stand out as recommended choices for our clients. If you would like to be considered for partnership status, please contact us.

To Add or Update Your Property

Hotels are selected for promotion on the Five Star Alliance web site solely based on an editorial decision. We only feature hotels that we believe to be among the best in the world. To submit your hotel for consideration, fill out our hotel submission form.

To update hotel information and photographs already on the Five Star Alliance web site, please fill out our update form. You do not need to fill out the entire form; you may submit only the information that you would like to update. Five Star Alliance reserves the right to edit all submissions. Thank you for helping us keep your property information up to date.