Rolling in green luxury would sound contradictory just a few years ago. Greening the hotel business has been a recent trend, requiring introduction of energy and water saving practices from hoteliers, recycling and reusing without sacrificing the comfort of the demanding guest or the appearance of the front of the house.
Many of the conservation methods make a good business sense for hoteliers, however some hotels walk the extra mile and try to close the circle and lower the impact they have on their surroundings - going as far as buying only local produce from organic farmers and carefully planning renovation with non-toxic paints and recycled materials.
Five Star Alliance has listed the greenest luxury hotels in the alternative lifestyle capital of San Francisco for the responsible traveler who has realized that eco-friendly does by no means have to be a sacrifice in comfort - just being open to new concepts of living and implementing them in practice.