Top Spas for Men: H20 The Male Spa at Dubai’s Jumeirah Emirates Towers

The latest hotel trend? More and more men are seeking out spa treatments. We just mentioned the private barber at the Coeur D'Alene Golf & Spa Resort in Idaho, and Frommer's recently dished on male-friendly spa treatments with some interesting statistics: Men make up 31% of 2008's spa-goers according to the International Spa Association. In a round-up of the best male spas, Frommer's gives a shout out to some of our faves, like the Spa at the Four Seasons Hong Kong and the Willow Stream at the Fairmont Scottsdale. Not surprisingly, H20 The Males Spa at Jumeirah Emirates Towers got a rave review. As we reported back in 2006, this trend-setting spa is located in one of Dubai's top business hotels, exclusively designed as a cure-all for jet-lagged business travelers. Here's the word from Frommer's:

At the Emirates Towers, 80% of guests are male business travelers, says sports and leisure manager Desmond Cawley, so a men-only spa was a natural fit. The more than 30 treatments focus on issues faced by their clientele -- the negative impacts of long-haul travel and late nights and long meetings. Cawley recommends the signature Flotation Pool (60 min., AED330), a private, 1-hour soak in warm salt water accompanied by relaxing tunes. The amount of salt in the water floats the body, and the relaxation is said to be equivalent to 8 hours' sleep. Those looking to combat jet lag should grab a seat at the Oxygen Bar, which Cawley says "will boost the system and improve tissues' oxygenation for better use of energies." The Cosmos active massage chair adds to the experience with 47 different ways of massage. And, if you're like most go-getters, you'll likely be in a rush, so the spa offers a range of 25-minute express massages.