The Lodge, Verbier: The Latest from Sir Richard Branson

The first ski chalet from Virgin Limited Edition will be-- to quote the official lit-- "the most luxurious of its size in the Alps available to rent." Sir Richard Branson has a knack for choosing the most dramatic settings on earth for his hideaways: the Caribbean's Necker Island, the soaring foothills of Morocco's Atlas Mountains, and now, the iconic Swiss ski resort of Verbier, celebrated as much for its world-class terrain as for its legendary après-ski. This mountain retreat opens its doors for the first time in January 2008 and will be open year-round. Just minutes from the ski lifts, The Lodge, Verbier features nine rooms and suites (plus a kids bunk room that sleeps up to 6), private pool, mini ice rink, and indoor and outdoor spa areas. The ultimate alpine escape doesn't come cheap. Rates for exclusive use in winter range from GBP 35,250-59,000 per week for up to 18 guests. Rates in summer start from GBP 555 per person for a three night stay. You also get most meals, all drinks (Champagne too), and 24-hour driver service from Verbier.