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Ritz-Carlton to Manage Hotel Villa Padierna, Costa del Sol, Spain
March 8, 2006By: Mary Winston Nicklin
Did they neglect to read National Geographic's damning assessment of the Costa del Sol? In Traveler's yearly Destination Scorecord-- ranking the integrity of places by creating an index of Destination Stewardship-- Spain's coast has gone to the dogs. The pressures of development, pollution, globalization, and mass tourism have held sway:
...[in] Spain's Costa del Sol—the overbuilt "Costa del Concrete," which caters to package tours from northern Europe... you can hear more English or German than Spanish. As with many uncontrolled seashores, a nonstop line of characterless hotels blocks off the coastline.
The Ritz-Carlton Hotel Company has assumed management of one of these hotels: the 112-room luxurious Villa Padierna. Though the place has got a golf course, spa, Beach Club, and rooms full of antiques, I'm still skeptical. Good luck, Ritz-Carlton. Let's see if they can turn the tide and bring back the glamor.

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