Passport to Free Weekends: Starwood Hotels Launches Social Media Scavenger Hunt

May 11, 2010By: Mary Winston Nicklin
The Royal HawaiianThis just in. Starting tomorrow, Starwood Hotels & Resorts is launching a global scavenger hunt called "Passport to Free Weekends" for Facebook and Twitter followers only. (To participate, members should "like" Starwood Preferred Guest on Facebook and follow @SPGInsider on Twitter.) The hotel group is awarding 200 free weekend nights in a 10-day destination dash with clues on the two sites. Fun! According to the official press release:

The scavenger hunt will leverage SPG's presence on Facebook and Twitter, where members will find clues leading them to the Starwood property that holds the daily Free Weekends prize. Each day, Starwood will award the first 10 winners with two Free Weekend Night Awards to be used at over 920 properties across the globe - from Dallas to Dublin to Doha.

The clues will drive members to a particular hotel in one of the nearly 100 countries where Starwood has a presence. The winning location will rotate each day, incorporating each of Starwood's nine brands, including St. Regis, The Luxury Collection, W, Le Méridien, and Westin... When the participant determines the identity of the designated hotel, he or she will approach the front desk to claim their prize. The first 10 winners will get their "passport" photo taken, which will then be posted on SPG's Facebook and Twitter pages for winners to enjoy fifteen minutes of fame.