We've long had our eye on Oman as a destination to watch. Travelers who return from the Middle Eastern oasis spin tales of mysterious landscapes, rugged natural beauty, and ancient historic sites- untouched by tourism. We love that you can arrive by hang-glider at the Six Senses Hideaway at Zighy Bay. Though not far as the crow flies from over-the-top Dubai, the Sultanate of Oman is investing in a different type of tourism with a sustainable, long-term approach to economic diversification. In fact, the government is now investing $20 billion in the tourism sector to diversify the economy now dependent on oil production. The goal is to attract 12 million upscale visitors annually by 2020. The official Tourism Ministry website says it best: "Beauty has an address." Convinced yet?

Come 2011 there will be another exciting luxury hotel on the scene, the latest property from Bangkok-based Anantara Hotels & Resorts. Just an hour outside Muscat, the Anantara Al Madina A’Zarqa Resort & Spa is situated on a natural peninsula jutting into the Gulf of Oman. The 122-room luxury resort showcases traditional Arabian architecture, reminiscent of an ancient Omani castle on the beach. Facilities will include a fitness center, Anantara spa, business center, beach club bar, wine cellar and top-notch restaurants.