Why exactly is it so appealing? Since I'm a Dubai virgin-- passing through the airport on a Delhi-Moscow flight doesn't count for much-- I can only hazard a guess or two. Beaches, warm climate, awe-inspiring architecture that continues to push the envelope, underwater restaurants, the world's only seven star hotel... But Europeans calling it the new Côte d'Azur and buying up real estate like it's their job?! Proximity can't be the reason. Dubai is hot; it's been marketed as hot, and the incredible development continues to gather steam. Thus I implore you, dear reader... let's talk about Dubai. What makes it so damn hot?