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Laugh of the Day: Costa Brava Tourism Board Caught in the Act
March 9, 2009By: Mary Winston Nicklin

Costa Brava ad campaign

Too much doom and gloom to handle? (The bleak outlook for the world economy-- shrinking for the first time since World War II-- too much to stomach?) Here's a good laugh: The Costa Brava tourism department has been caught trying to pass off a photo of Perth, Australia as a Spanish beach. As if the scenic coastline extending north from Barcelona to the French border needed any help in the beauy department! Dotted with medieval mountain towns and fishing villages, and punctuated with sandy beaches lapped by the crystal clear sea, the Costa Brava is perfectly picturesque, and above all-- authentically Spanish. The photo-- picturing a man and boy standing on an Australian beach for an ad celebrating the 100th anniversary of the coastline-- was actually manipulated so that the sand looked Spanish, and Catalan t-shirt logos were added. The worst part of all? This photo mix-up comes just after the Costa Brava Tourism Department apologized for "passing off a Caribbean beach as the Costa Brava and the Himalayas as the Pyrenees." Oops, they did it again. Seems the ad slogan-- "Congratulations Costa Brava on 100 Years. You really are great."-- has an ironic ring to it.

Pictured above: Spain or Australia? You be the judge.


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