Starting in January, Cathay Pacific will unveil some swanky cabin upgrades. First class-fliers will go gaga over the new seat that can be transformed from armchair, to chaise lounge, to bed (and an extra-long and wide one at that!) Business class passengers will appreciate the seats that recline to fully flat beds. And even the economy folks will enjoy a new seat, designed to let passengers recline without intruding on those seated behind them. (Plus economy fliers will get video and audio on-demand.) This is hot on the heels of Virgin Atlantic's announcement—reported by the folks at Mobissimo—of the airline's $25 million investment for newly-designed seats.