Check this out. The former president of Ritz-Carlton Hotels, Horst Schulze, has just announced the launch of a new luxury hotel brand. Capella Hotels & Resorts will include four initial properties, including grand castles in Ireland and beachside spa resorts in Mexico, with other US and European destinations to follow. The brand’s name is taken from the sixth brightest star in the night sky, and the logo incorporates the binary star motif. (That's pretty sweet...) Each Capella hotel will offer 100 rooms or fewer, for a boutique experience with luxury service that is perfected for the individual consumer. Let the bliss begin in 2006.