Quantcast Hotel Marketing for World's Best 2014 | Five Star Alliance

Hotel Marketing for World's Best 2014

Congratulations on being a Five Star Alliance World's Best 2014 award winner! After an extensive evaluation process, your property was chosen from over 4,400 Five Star Alliance luxury hotels and resorts for this distinction. Currently Five Star Alliance receives nearly one million visits each month with over 6 million monthly page views from an affluent world-wide audience who are searching, discovering and booking luxury hotels and resorts across the globe.

We invite you to promote your award(s) through a variety of options on your own or by working with us to reach the widest possible consumer audience.

1. Send a Press Release to Announce Your Award

2. Share Your News on Social Media

3. Promote Your World's Best Award on your Hotel's Website

4. Create a Special Rate Package to Promote Your Award

5. Participate in A La Carte Marketing Opportunities Specific to the World's Best Hotel Lists

6. Partner With Us in Other Ways Outside of World's Best

7. Learn More About Five Star Alliance

8. Contact Us

 

 

1. Send a Press Release to Announce Your Award

Hotels wishing to distribute a press release announcing the award can use the template below. An example of the Five Star Alliance Press Release can be found here: http://www.prweb.com/releases/2013/11/prweb11367079.htm.

Another example, this one released by a winning hotel, can be found through this link: http://www.1888pressrelease.com/trout-point-lodge-scores-on-world-s-best-hotel-awards-pr-500838.html

Feel free to customize the copy to your property's needs or get in touch with us to help craft a press release for you.

[Insert Your Property's Name] is proud to announce that we've been chosen as one of Five Star Alliance's [Insert Name of World's Best List Your Hotel is included on] for 2014!

["Quote from the hotel's General Manager RE: Worlds Best List Award"]

Only 330 of Five Star Alliance's 4,400 luxury hotel properties and resorts were chosen for this honor. Properties were selected by Five Star Alliance's team of travel experts, through guest feedback, as properties that represent the best in unique experiences, class, and reputation.

About Five Star Alliance: Five Star Alliance is an independent boutique web site that assists travelers find and book the ideal luxury hotel from a collection that currently numbers over 4400 hotels in 193 countries. Consumers find and return to www.FiveStarAlliance.com, the only fully comprehensive, editorial website directory of luxury hotels and resorts, for helpful recommendations, exclusive content, competitive rates, exclusive packages and world-class customer service.

Images and logos for use by hoteliers >>

 

2. Share Your News on Social Media

Five Star Alliance has a robust social media presence. We are promoting our 15 World's Best 2014 lists through Facebook, Twitter, Pinterest, Tumblr, Google +, our newsletter The Informed Traveler, and our award-winning blog The Luxury Hotel Insider. We encourage you to do the same. Additional promotional opportunities tailored to your property, including sponsored blog posts, newsletter articles and ads, and sponsored social media posts are also available.

For your convenience, we've created the following copy and imagery for each medium - please click to view them all.

Follow Five Star Alliance on social media:
Facebook | Twitter | Pinterest | Google+ | Tumblr

 

3. Promote Your World's Best Award on your Hotel's Website

Choose from a variety of icons and badges for implementation on your site to call out your award. We recommend that you also incorporate a link back to our site or your listing page for added SEO benefit.

All Badges and Logos are available by clicking here >>.

 

4. Create a Special Rate Package in the GDS to Promote Your Award

We invite you to further promote your award by offering unique packages and offers within your rates and inventory that viewers on our site will see as they search real-time availability. We recommend value-add offers and do not suggest discount rates. Items such a meals or spa credit, location based offers (free bike rental, museum passes) that are valid for at least several months into the future work well. We also encourage you to supply inventory you may not make available normally within the GDS such as suites, private cottages or villas to attract our affluent travelers. (Our site's ADR is over $450 USD.) We are able to promote these offers in other media channels that link back to your listing page once they are in place and you have advised us of the offer and validity periods. Should you need the offer(s) to ONLY be viewable within the Five Star Alliance web site, please follow the steps below to load as many rate plans and offers as you like through our private Five Star Alliance ("FSA") rate code.

Custom Rates via Apollo/Galileo (Travelport) - The "FSA" Rate Code

Step 1: Within the Galileo or Apollo GDS, map to rate name : "Five Star Alliance" with Pseudo City (PCC) : 2F08 (Two - Frank - Zero - Eight)
Step 2: Rate Access Code : FSA
Step 3: Rate Indicator is "Commissionable"
Step 4: Load the Room Descriptions, Rate Rules and Rates. These will only be seen on the Five Star Alliance website.
Step 5: Once completed, contact us to advise that you have set up the rates so can test and finalize for you.

 

5. Participate in a la carte marketing opportunities specific to the World's Best Hotel Lists to take advantage the heightened visibility and ongoing promotion of these awards

- Display Advertising Specific to Worlds Best List(s)
- Display Advertising within your Hotel's Detail Page
- Display Advertising or Sponsored Articles within our Bi-monthly Newsletters
- Sponsored Articles within our Site
- Luxury Travel Offers Page Direct Linking

(Contact Us for pricing)

 

6. Want to Partner With Us in Other Ways Outside of World's Best?

We also offer multiple other marketing and advertising opportunities, find out more here: https://www.fivestaralliance.com/digital

 

7. Learn More About Five Star Alliance

Five Star Alliance exists to drive incremental sales to the world's best luxury hotels. Savvy, affluent travelers recognize that luxury hotels recommended by Five Star Alliance are without question the best hotels in the world. A listing on the Five Star Alliance site is a significant recognition for a luxury hotel, and will increase awareness and sales for any luxury property. Our web site serves millions of pageviews and we reach a million extremely affluent travelers each month through our web platform and media properties.

 

8. Contact - Please contact us if you have questions, require further information or simply wish to share copies your promotion efforts including screen shots, links and press releases.


First and Last Name (Required):
Valid Email Address (Required):
Phone Number:
Hotel Name and City:
Subject:
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Social Media Suggested Copy and Imagery

Facebook
Suggested Facebook Status Message #1:
We won! We are thrilled by our inclusion in Five Star Alliance's [Insert Hyperlinked Name of World's Best List Your Hotel is included on] list! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Suggested Facebook Status Message #2:
Five Star Alliance has announced its annual World's Best 2014 list and we're on it! We've been named one of the [Insert Hyperlinked Name of World's Best List Your Hotel is included on]! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Suggested Facebook Status Message #3:
Looking for [Insert Hyperlinked Name of World's Best List Your Hotel is included on]? What a coincidence, we are on Five Star Alliance's list! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Suggested Facebook Status Message #4:
Another award for [Insert Your Property's Name]! We've just been named one of Five Star Alliance's [Insert Hyperlinked Name of World's Best List Your Hotel is included on] https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Example: We won! We're thrilled by our inclusion in Five Star Alliance's World's Most Romantic Hotels list! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Images >>

 

Twitter
Suggested Tweet #1:
We won! We're thrilled by our inclusion in @5StarAlliance's [Insert Hyperlinked Name of World's Best List Your Hotel is included on] list! #WorldsBest2014

Suggested Tweet #2:
Looking for the [Insert Hyperlinked Name of World's Best List Your Hotel is included on]? According to @5StarAlliance, we're it! #WorldsBest2014

Suggested Tweet #3:
@5StarAlliance has named us one of the [Insert Hyperlinked Name of World's Best List Your Hotel is included on]! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Suggested Tweet #4:
We are one of the [Insert Hyperlinked Name of World's Best List Your Hotel is included on]! Thanks @5StarAlliance! #WorldsBest2014

Images >>

 

Pinterest

We are creating boards featuring all of our winners. Please re-pin these to your own Pinterest boards, or create your own boards and let us know about them so we can repin!

For Winning Hotels & Resorts to Repin: Pinterest Board featuring 15 Lists of Five Star Alliance's Best Hotels & Resorts for 2014

Images >>

 

Google+

Suggested Google+ Messaging #1:
We won! We are thrilled by our inclusion in Five Star Alliance's [Insert Hyperlinked Name of World's Best List Your Hotel is included on] list! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Suggested Google+ Messaging #2:
Five Star Alliance has announced its annual World's Best for 2014 list and we're on it! We've been named one of the [Insert Hyperlinked Name of World's Best List Your Hotel is included on]! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Suggested Google+ Messaging #3:
Looking for [Insert Hyperlinked Name of World's Best List Your Hotel is included on]? What a coincidence, we made that list! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Suggested Google+ Messaging #4:
[Insert Your Property's Name] has just been named one of the [Insert Hyperlinked Name of World's Best List Your Hotel is included on]! https://www.fivestaralliance.com/worlds-best-hotels-2014#WorldsBest2014

Images >>

 

Tumblr

Suggested Tumblr Post: An image of your Property or one of our suggested badges or logos from the imagery link below and the following caption: We've won [Insert Hyperlinked Name of World's Best List Your Hotel is included on] from Five Star Alliance! https://www.fivestaralliance.com/worlds-best-hotels-2014 #WorldsBest2014

Images >>