Today Starwood Hotels & Resorts announced that it will debut the W brand in Israel in 2015 with the opening of W Tel Aviv - Jaffa and The Residences at W Tel Aviv - Jaffa. The first hotel will be set inside a historic 19th century heritage building in the revitalized ancient port neighborhood of Jaffa. The W Tel Aviv - Jaffa is being designed by acclaimed British architect John Pawson along with Ramy Gill Architects and Urban Designers, who has also designed the new Jaffa port.
W Tel Aviv - Jaffa will provide a cutting-edge lifestyle experience, featuring 125 stylish guest rooms and suites, including one Extreme WOW Suite (W's interpretation of the Presidential Suite), as well as panoramic views of the Mediterranean coast.
The hotel will offer a signature restaurant, a destination bar and W Living Room (W's take on the traditional hotel lobby). Other luxury leisure facilities include an Away Spa, SWEAT state-of-the-art fitness, and a glamorous outdoor WET pool deck. Guests can also expect the W brand's signature Whatever/Whenever service philosophy, providing guests whatever they want, whenever they want it. The hotel will also offer a full-service, 24-hour WIRED business centre.
This project will also feature 38 W-branded Residences at W Tel Aviv - Jaffa, which will come with a private entrance. Featuring luxurious apartments ranging from 70 to 400 square metres, the six-story Residences at W Tel Aviv - Jaffa will be built alongside the heritage building in which the hotel is housed. Residents will enjoy access to the facilities at W Tel Aviv - Jaffa, including signature W offerings and services.
With more than 4,000 years of history, Jaffa is south of the main city centre of Tel Aviv and is undergoing a meticulous revitalisation project, including multi-million dollar investments in infrastructure and an extended sea promenade. W Tel Aviv - Jaffa and The Residences at W Tel Aviv - Jaffa will serve as the centrepiece of the redevelopment of the ancient port city. Spanning over 20,000 square metres, this landmark project is located within close proximity to the newly renovated Jaffa port, the pristine beach, as well as fashionable boutiques, charming sidewalk cafes and stylish nightlife destinations.
With 44 hotels and retreats open, W is on track to reach more than 60 hotels by the end of 2015, expanding its presence in the most sought-after markets from Milan to Bogota, Muscat to Beijing, Shanghai to Abu Dhabi and beyond.
Tel Aviv, Israel
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