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Westin Goes Wild With Signature Home Fragrance Collection
September 20, 2006By: Mary Winston Nicklin
Can't get enough of that white tea scent of Westin? Wish you could bottle it and take it with you? Recreate that soothing space in the comfort of your own home? Well, now you can. Lucky guests no longer have to wait until their next travel getaway to get their fix of Westin's signature scent. White Tea by Westin features a luxurious 100 percent soy candle, gentle room oil diffuser and all-natural potpourri in its fragrance collection. According to the folks at Westin:
White Tea by Westin is a custom-designed scent that evokes the personality of the brand, elevates the senses and transforms any space. Highlighted with notes of geranium and freesia, the ingredients were carefully chosen because of their relaxing properties and are the result of almost a year of research and testing. The scent made its debut in the Westin brand's recent "This is How it Should Feel" print ad campaign that features a White Tea fragrance strip - the first time a hotel company used this type of execution in an ad campaign. It was then introduced in Westin Hotel lobbies around the world as part of the brand's new Welcome program which is currently rolling out across all hotels worldwide.
(The smell evokes the personality of the brand? Ed. Insert joke here.) The Westin retail line also includes the Heavenly Bed and Heavenly Bath products, available through an in-room catalogue, website, and at Nordstrom's.

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