There's nothing quite like the smell of a great barber shop. Though it might not smell like victory, the mixture of hair product, talcum powder and desultory conversation is intoxicating. Well, Four Seasons Resort Palm Beach is looking to bring that nostalgia to the property. The resort is introducing a bespoke gentlemen's retreat, called The Willow Room, which will be tucked away in the resort's spa (because what man really wants to be seen in a spa, right?) with a classically trained barber at the ready to snip and shave. Of course, this is The Four Seasons. The first step is a facial massage with sonic brushes, followed by a scalding towel over the face, which preps the face for the shave. Thick shaving cream is then applied, then whiskers are scraped clean away with a straight-edged razor. Last, a cool towel is draped over the face, followed by a splash of aftershave. With a flat-screen TV tuned to sports (at all times we suspect) this will fast become the destination for the men of Four Seasons Palm Beach. [Map]