The Surf Concierge at Four Seasons Resort Aviara, San Diego

Surf's up. Welcome to San Diego, where it's always sunny and seventy degrees, and the leading luxury resort-- the AAA five diamond Four Seasons Aviara-- has a surf concierge. That's right. This concierge dude hangs out in a poolside surf shack and relays the latest wave conditions and ocean temperature to interested guests. A Surf Shuttle departs from the resort daily at 10:30 am to transport guests to Moonlight Beach, one of San Diego's top surf spots, where lessons are held. The surf concierge-turned-instructor gives personalized two-hour lessons, which includes wetsuit and board. (Never fear: s/he's a professional, and life-guard-certified.) The ultimate goal of the surf concierge: help you catch your first wave.