Take a Recess from the Recession: Morgans Hotel Group Confirms Economic Recession
"This campaign is aimed at reminding our customers that the best way to deal with something unpleasant -- whether it's a recession or something else -- is with defiance and optimism," said Scott Williams, Morgans Chief Marketing Officer. "We've chosen strong language to make this point; and, although it may take some people off guard, it's what a lot of our customers are thinking right now."
The campaign begins with the attention-getting headline "F@*% the Recession" and introduces the concept of turning a negative into a positive with RecessIsOn.
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