In 2012, Shangri-La Asia will open a 350-room hotel in Lhasa, and InterContinental Hotels Group (IHG) plans to add a high-end, 2,000-room hotel in the city within three years. Visitors to Shangri-La's Lhasa hotel will be able to experience Tibetan welcome rituals and the local hand-churned butter tea, which is believed to be beneficial at high altitudes and prevent chapped lips. The property will feature a full-service clinic to attend to guests who suffer from altitude sickness... "Luxury today is not about champagne and caviar but about experiencing something your neighbor hasn't," says Jonas Ogren, a Singapore-based director for STR Global, an industry research company. "It's about experiencing champagne and caviar at Everest Base Camp."
Interest in Tibet, especially among the Chinese, has increased since the opening of the Qinghai-Tibet railway four years ago.
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