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Robots Take Over Starwood Hotels!
August 22, 2014By: Five Star Alliance

Check into Aloft Hotels, and you may just run into some robotic customer service. Aloft Hotels, the tech-forward brand of Starwood Hotels, has introduced the hotel brand's first Botlr (robotic butler) at Aloft Cupertino. The addition is a logical next step for Aloft, which is known for its industry-first smart check-in program, Cool Concierge program, and piloting Apple TV in-room services.

A.L.O the Botlr will be on call to assist his Aloft human counterparts in delivering amenities to guests. Guests simply call down to the front desk, and the three-foot tall robot, who is on call 24/7, will fulfill every request. Staff load up A.L.O with the desired items (such as a toothbrush, an extra blanket, etc.) and then enter the correct guest room. A.L.O uses WiFi to get around, and call navigate hallways and call the elevator. Best of all, cash tips aren't accepted by A.L.O. Instead, the robot accepts tweets as tips. #cool

If A.L.O is successful, additional Botlrs will be implemented in Aloft's nearly 100 properties.


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