New W Hotel in Ft. Lauderdale: Luxury Replaces Spring Break

Once known as the destination for college spring breakers, Fort Lauderdale has been shifting the focus from party destination to upscale oasis. The downtown area has been steadily growing over the last decade with art galleries, high-rise condos, and gourmet restaurants. As we reported last month, the latest stake in Ft. Lauderdale's claim to luxury destination is the addition of the new oceanfront W Hotel. This stylish and sophisticated 23 story retreat celebrated its grand opening with a star studded bash, attracting the likes of Cindy Crawford and Blake Lively. The property not only boasts an infinity edged pool and suites with panoramic views of the gold coast, but also a Bliss Spa, the ultra-hip Whiskey Blue Bar, and many chic retail boutiques. The W Brand, with destinations in such cultural hubs as New York and

Los Angeles, has been known for its young and modern vibe since its first incarnation over ten years ago. It looks like Ft. Lauderdale will be a new luxury force to be reckoned with in the years to come.