Guess who snagged the title of best new hotel in Europe at this year's World Travel Awards? That's right- the Hotel Missoni Edinburgh, the sexy hotel from the Milan-based fashion house, located on George IV Bridge in Edinburgh's Old Town. As explained by The Scotsman, "The awards are decided by a poll of thousands of international travel agents and other industry professionals." The Edinburgh property was the first for the new brand of Missoni hotels. Next to open is the highly-anticipated Hotel Missoni Kuwait, followed by hotels in Cape Town, Oman and Brazil. Listed in Condé Nast Traveler's Hot List 2010, the Hotel Missoni Edinburgh is a glamorous destination infused with Missoni's signature style.