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An Interview with the General Manager: Luca Virgilio of the Hotel Baglioni London
March 27, 2008By: Editorial AdvisoryBoard
Mr. Luca Virgilio has been the General Manager of the Hotel Baglioni London since October of 2004. Prior to his work in London, most recently Mr. Virgilio was the General Manager of the Hotel Carlton Baglioni in Milan, and the Resident Manager of the Hotel Eden in Rome.

Luca Virgilio Carlton LondonFive Star Alliance: Tell us what you feel is the most distinctive or unique feature of your hotel? What best describes the personality of the hotel?

Luca Virgilio: The décor plays a very important role in determining the personality of the Hotel. So I would say décor is a unique feature that distinguish us from other Hotels in the City. It has a very glamorous and decadent feel, and a definite Italian chic appeal. It is n hotel with energy a great soul and spirit. This is given by the staff who are always there to help but the feel is relaxed and without an "attitude"… people that frequent us make the Hotel Baglioni London what it is.

Five Star Alliance: Can you share the names of any famous guests who have stayed in the hotel, or perhaps regulars that return on a periodic basis?

Luca Virgilio: We have many A-listers in the entertainment business that are known world wide, however they one of our most treasured secrets and we do not like to divulge…..

Five Star Alliance: Which do you consider to be the best rooms in the house? Not just the suites, but also any particular standard rooms that have great views or unusual advantages?

Luca Virgilio: Definitely room 505. It is on the top floor has beautiful views over the park and in indeed a standard room. This said all our rooms are particularly spacious where the smallest is 300 square foot. My favorite rooms in the hotel are the '04 types. These are junior suites facing the park with beautiful contemporary 4 poster beds and working gas fireplaces.

Five Star Alliance: Can you mention any interesting miscellaneous trivia regarding the hotel?

Luca Virgilio: Hotel Baglioni London is very well embedded in the London social scene. We have become a destination for the Londoners to meet for drinks or dinner. The restaurant and bar are very busy especially in the evening - lots of beautiful people around. We have held some of the most glamorous events and parties such as the Vanity Fair, Tatler, EMI after the Brits award party, Fashion Rocks, where many celebrities attended.

Five Star Alliance: If you were considering staying at the hotel as a guest, what would you want to know about the hotel before checking in?

Luca Virgilio: If the style and décor would suit my desires.

Five Star Alliance: What is the best thing about the hotel's location? What is your favorite thing to do in the surrounding area?

Luca Virgilio: Hotel Baglioni London is in a residential area facing Hyde Park. We are in the heart of the cultural part of London with the Victoria &Albert Museum, the Science Museum, the Natural History Museum and the Victoria and Albert Hall. We are at the cross roads between the touristy part of London and the London for the locals with bars, cafes, boutiques, art galleries. We can be in any of these 2 parts in 5 minutes and Kensington itself is a beautiful area where I just enjoy walking the streets window shopping or a little walk in the park.

Five Star Alliance: Other than your own, can you share your choices of two or three of what you consider to be the greatest hotels in the world? And why you think they are special?

Luca Virgilio: The Carlyle in New York, The Eden in Rome, The Mandarin Oriental in Bangkok. They all have a very strong individuality, soul and charisma. This is invaluable in the days where many go for one rule fits all.

Five Star Alliance: Who are your customers and where do they come from?

Luca Virgilio: Age group is from 35 to 55 more or less and come from different geographic regions and background. From CEO of major international corporations, to the movie or rock star to a couple enjoying a romantic weekend, or a family traveling to enjoy quality time together. The main group of our guests come from the US, followed by England, Italy, France, Russia and Middle East.

Five Star Alliance: What is the hardest part about being General Manager? If you could change one thing about the hotel, what would that be?

Luca Virgilio: Is a fascinating job and I would not change it for anything in the world… indeed can be challenging, probably the hardest is to make sure you please every single guest as an individual, there is not one rule for all... change nothing add yes... a swimming pool.

Mr. Luca Virgilio is fluent in Italian, English and French, and has a fair knowledge of Spanish. He attended Cornell University, the University of Rome, Istituto Kennedy in Rome and Hotel Management School in Switzerland.


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