1 Hotels: The Newest Luxury (Eco-Friendly) Hotel Brand

October 23, 2006 By:Mary Winston Nicklin

St. Regis Fort Lauderdale

Announcing the 1 Hotel and Residences, the brainchild of Barry Sternlicht, former big shot at Starwood. (As HotelChatter points out, this is the same mastermind behind the yet-to-be-seen Crillon lux hotel brand.) The new hotel brand aims to compete directly with the St. Regis (Starwood's lux label), Ritz-Carlton, and Four Seasons brands. And Sternlicht's setting his sights high: these hotels will have a "level of amenities and service lofty enough to earn a coveted five-star ranking from Mobil Travel Guide." Hotel launch locations will include Seattle, Scottsdale, Paris, Mammoth Mountain (Cali), and Fort Lauderdale. It's a crowded field. In South Florida, for example, the St. Regis Fort Lauderdale Hotel and Residences has been under construction since 2000 and is expected to open soon, and other luxury properties—including hotels by Trump and W—are in the works. (Not to mention the already existing five-star hotels.) How will 1 Hotels distinguish itself? It's being billed as the first ultra-luxurious, eco-friendly global hotel brand. 1 is planning to donate one percent of revenue from each hotel to local environmental groups, and the NRDC will serve as the environmental adviser.

Pictured: St. Regis, Fort Lauderdale

Related Articles:

Sun-Sentinel, New hotel chain to join high-end battle on Fort Lauderdale beach

HotelChatter, '1' Joins the Ranks of Oddly-Named New Hotel Chains

WSJ, Sternlicht Makes Another Move In Luxury Hotels


Related Hotels

Castle Hotel and Spa

Tarrytown, United States

Situated on sprawling hilltop acres overlooking the Hudson River, the main tower of Castle Hotel & Spa forms the highest point in Westchester County. Castle Hotel & Spa is a medieval-style structure that was meticulously... more >>

Style:
Classic Luxury
Rating:

CopperWynd Resort and Club

Fountain Hills, United States

CopperWynd Resort and Club, a boutique Arizona resort property is nestled high on a mountain ridge above Scottsdale, Arizona offering breathtaking views of the Arizona Sonoran Desert and mountain vistas. The enchanting... more >>

Style:
Classic Luxury
Rating:

Rusty Parrot Lodge And Spa

Jackson, United States

The Rusty Parrot Lodge and Spa offers the finest in Jackson Hole lodging. Our attentive, courteous staff is ready to help you make the most of the luxurious amenities that await at the Lodge, including the acclaimed Wild Sage... more >>

Style:
Classic Luxury
Rating:

Opus Hotel Vancouver

Vancouver, Canada

More than somewhere to stay, OPUS Vancouver is somewhere to be. With striking design, personality plus, and a fabulous location in the heart of hip Yaletown in downtown Vancouver, the boutique hotel appeals to savvy travelers who... more >>

Style:
Classic Luxury
Rating:

Wentworth Mansion

Charleston, United States

Welcome to the Wentworth Mansion. To step through the doors is to step into a world of refinement where the work of artisans encompasses you, and unlocks the secrets of a long time past, a gentler time, when refinement and grace... more >>

Style:
Boutique/Design
Rating: