FSA LogoThe Luxury Hotel Insider: Exclusive luxury hotel deals, features and special rates from the luxury hotel experts at Five Star Alliance. 
Named one of Tripbase's Best Luxury Travel Blogs for 2011, below are Five Star Alliance's newest articles featuring exclusive information on luxury hotels worldwide including special offers and deals at the world's best hotels.

Dukes Hotel London's Big Reveal

By: K. Clare Johnson


Duke's Hotel London has revealed the final phase of its multi-year refresh, and it's a stunner! Led by interior designer Sandy Deane, all of the guestrooms and suites have been made over with curtains and throws in one of five "schemes": taupe and berry; copper and jet; zinc and grape; marine and port; or quail and plum. All re-designs utilize materials that combine tactile feel with classic vintage dimensional designs of sumptuous textures and gorgeous tones to create beautifully stylish surroundings. Additionally, wall coverings in gold and green tones  by the UK designer Shaun Clarkson have been added to all public areas.

This final phase of renovation follows the 2011 launching of the fine dining Thirty Six by Nigel Mendham and the PJ Lounge , and the 201 lauching of the Cognac and Cigar Garden, a lovely outdoor setting for enjoying an enticing selection of Cuban cigars from the UK's sole importer and distributor, Hunters and Frankau, and vintage cognacs from the world's oldest major brandy house, Martell.

Recent awards for the luxury hotel property have included the 2013 Conde Nast Traveler Gold List, Three AA Rosettes fyr Thirty Six by Nigel Mendham, and World's Leading Classic Boutique Hotel at the 2012 World Travel Awards.

View rates, details and more photos for Dukes Hotel London >>

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Image of the Day: Cafe Royal Hotel

By: K. Clare Johnson


True to its original glamorous spirit, Cafe Royal has reopened as a luxury hotel in the heart of London, with elegant Mayfair to the west and creative Soho to the east. Paying homage to the history of the building, grand historic areas have been sensitively restored, while serene new rooms and suites are created in a refined style.

Cafe Royal Hotel

Explore rates, details, photos and more at Cafe Royal Hotel >>



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Posted in: London, Europe, New Hotels

A London Valentine’s Day

By: Oksana Balytsky

For folks spending Valentine’s Day in London, we have a variety of suggestions for you depending on your lovers’ interests and needs, so check out our recommendations to plan the perfectly romantic evening!

For outdoor fun, take your special someone to Broadgate Ice Rink with two-for-one ticket sales on February 14th.

For a romantic dinner, take him/her to The Gilbert Scott which has an absolutely stunning dining room with ornate ceilings and sparkling chandeliers. The Valentine’s Day menu starts from $125 per person and is available after 8:00PM.

For a romantic and luxurious night away, explore our 104 hotels in various parts of London. With this many options, you’re bound to find the perfect hotel for the ultimate Valentine’s Day experience!

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Breath-Taking Presidential Suites

By: Oksana Balytsky

The Inauguration has got us jazzed about the next four years, and we’re taking a look into some of the world’s most extravagant and luxurious presidential suites!

Today’s focus is the 51 Buckingham Gate in London which has a Presidential Residence, complete with 6 bedrooms, 3 kitchens and takes up an entire floor. Guests are welcomed by personal and discreet butlers and the suites in 51 Buckingham Gate feature award winning contemporary bathrooms and modern kitchens fitted with state-of-the-art equipment.

Explore photos, availability, and rates at the 51 Buckingham Gate here!

The Goring is Royally Warranted

By: K. Clare Johnson


A Royal Warrant has been issued for The Goring Hotel.  For those not familiar with it, a Royal Warrant is a mark of recognition that tradesmen are regular suppliers of goods and services to the royal households. Royal Warrant holders may display the relevant Royal Arms with the words "By Appointment" on their product, stationery, buildings, vehicles, advertising, and packaging. 

Fans of The Goring will remember it as the hotel where Kate Middleton spent her last night as a single lady. The Family-owned and run five-star deluxe hotel is located in Belgravia, adjacent to Buckingham Palace.


The Top 15 Luxury Hotel Locations in 2012: #5 London

By: K. Clare Johnson

In the final days of 2012, Five Star Alliance is counting down the Top 15 Luxury Hotels and Resort Destinations Worldwide, as decided by you, our luxury travelers! Be sure to check in with us daily to keep up with our countdown and explore some of our most popular destinations!

Five Star Alliance features a whopping 103 luxury hotels in London.  An estimated 15 million international visitors come to England's capital city every year.

What Makes Our Guests Love London?
-The British Museum is one of the most popular destinations in London, attracting an estimated 6 million visitors each year. The recent royal nuptials (and subsequent royal pregnancy) have sparked a renewed interest in all things royal. If the current Windsor's don't do it for you, you can visit the Tower of London, where Henry VIII executed two of his wives.

-Fashion. Theatre. History. London is a world-class city for sightseeing, shopping, and entertainment.

-London's extensive public transportation system makes getting around the city a breeze.  Take the tube, or hop on one of the famous doubledecker buses.

Where to Stay?

-The best time to visit London is the spring, when the weather is mild. The end of September is also lovely in the city. As of this writing, nightly rates for mid-May run from GBP294 at Dukes Hotel to GBP355 at One Aldwych (pictured above) to GBP 555 at Rocco Forte's Brown Hotel. September nightly rates as of this writing include GBP265 at Baglioni Hotel London to GBP382 at W London Leicester Square to GBP495 at 45 Park Lane

Did you know?

The shortest war against England was with Zanzibar in 1896. Zanzibar surrendered after 38 minutes.


Check out all the best luxury hotels and resorts in London>>


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New Opening: The Wellesley Hotel Knightsbridge

By: Five Star Alliance


Cigar lovers visiting London will have a new place to light up come December.  The Wellesley Hotel Knightsbridge, a 1920s townhouse that has been turned into a 36-room suite hotel, is set to open for business by year's end.

Featured on the Conde Nast Traveller’s Hot List for 2012, The Wellesley Hotel has a prime location in London's Knightsbridge. Knightsbridge is known for its sophisticated shopping district and proximity to landmarks such as the Royal Albert Hall and Kensington Palace.


The Cigar Lounge with its private heated cigar terrace aims to offer one of the world's largest collections of cigars,, whilst the Crystal Bar will feature a Whiskey and Cognac Wall alongside and extensive menu of fine wines, spirits, and cocktails.  For those who prefer to enjoy their stogies in private, the Penthouse Suite will also house its own humidor with a specially selected range of cigars for enthusiasts.


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Image of the Day: 41

By: Five Star Alliance


At London's 41, you can sleep under the stars without ever having to leave your hotel room.


Posted in: London

Lady Gaga Gifts a Stay at the Dorchester

By: Oksana Balytsky

We all know Lady Gaga for her exorbitant meat dresses and funky fresh pop music, but she also has a charitable side. According to ABC, Lady Gaga met a British couple who were having their wedding reception at the Dorchester in London. After a conversation, the lovely couple must have made quite an impression for Lady Gaga gifted them a stay in a deluxe room as a wedding gift. Unfortunately, her offer was declined possibly because the couple already had honeymoon plans, but it’s certainly the thought that counts! Be sure to explore the Dorchester here, which is a celebrity hotspot with Rihanna and Jay-Z also rumored to have stayed there. Would you turn down a free hotel stay from Lady Gaga or anyone else for that matter? If not, be sure to sign up for our newsletter to automatically be entered to win a free luxury hotel stay!

Fun Fact Friday! 50th James Bond Anniversary

By: Oksana Balytsky


This year marks the 50th anniversary of the first screening of a James Bond Movie, Dr. No. The film premiered on October 5th, 1962, and to celebrate, Christie’s auction house in London will be selling a variety of James Bond novelties such as two of the cars used in recent films. The auction will take place on October 5th in London, so make your reservations and don’t miss out on an opportunity to bring a piece of James Bond home with you!