LUXURY HOTEL INSIDER
May 8, 2006
By: Mary Winston Nicklin
Surprise, surprise. On the site of what will become the world's longest hotel strip. The US$27 billion tourism development, called Bawadi, is to cover a measly 139 million square feet smack in the middle of Dubailand, and will alone double the number of hotel rooms available in the UAE:
The project was unveiled by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, and is intended to help Dubai accommodate the 15 million tourists it aims to attract by 2012.
What exactly will the tourists be doing, flocking to Dubai? Checking out the other tourists on the 10 km strip stuffed with 31 hotels?
Jumeirah, the luxury hospitality group and member of Dubai Holding, is growing by leaps and bounds. Perhaps the most significant development for 2005 was Jumeirah's entry into the US market, with the acquisition of one of Manhattan's most prestigious and historic luxury hotels: The Essex House. Renamed the Jumeirah Essex House, the hotel is an elegant city landmark, perfectly located off Central Park. Since its debut in 1931, this luxurious property has been the New York refuge for international leaders, dignitaries, and celebs. Most importantly, the hotel houses the superlative Mobil Five-Star restaurant, Alain Ducasse at Jumeirah Essex House-- easily the best restaurant in New York City.
After the acquisition of this gorgeous property, Jumeirah continues to anticipate awesome growth for 2006. Let us count the ways. Management of Shanghai's most prestigious new hotel development in the Luwan District (HanTang Jumeirah Shanghai will open in 2008). Management of Jumeirah Dubai Towers, a five-star hotel in Doha, Qatar. Management of the luxury hotels and theme park at the beachfront town of Aqaba, Jordan. And in Dubai, Jumeirah will operate Aqua Dunya, a theme park resort in Dubailand that aims to become the world's largest leisure and tourism attraction. (With a whopping 8 million sq. ft.) And let's not forget the management of Jumeirah Al Khor in Dubai Healthcare City, and lastly, the Jumeirah Business Bay Hotel, in Dubai's new business district (Business Bay, Dubailand, Healthcare City.... the names are clever, aren't they?) Whew.
Jumeirah Essex House, Five Star Alliance
Ahhh, Round Hill: the elegant Jamaican hideaway, a favorite for Town and Country fashion shoots, a former pineapple, allspice and coconut plantation, where the elite and moneyed few escape for their tropical respites. The legendary resort, not far from Montego Bay, is an oasis of gardens, secluded beaches, private villas and horizon-edge pools. There's a Spa, tennis, diving, and fine dining, a vacation experience enhanced by the best, most discreet service.
The 36 guestrooms in the Pineapple House were recently renovated and designed by Ralph Lauren, with white stone floors, four poster bamboo beds draped in a white net, 300-thread count Egyptian cotton sheets, and upholstered furniture from the Ralph Lauren home collection. The rooms are all-white, evoking tropical beach living, and with ocean or garden views. The bathrooms were also redesigned by Lauren, with deep soaking tubs, freestanding rain showers, and double sink vanities.